Bruce L. Ross

I am a Licensed Marriage and Family Therapist (MFC #34852) with over 30 years of experience in working with teens, individual adults, couples, and families. After graduating with a BA in psychology (honors in psychology) from the University of Kansas in 1973 my wife and I moved to Santa Cruz.  Rather than immediately progressing to graduate school I chose to pursue my other passion; music and acoustic guitars.  In 1976 I co-founded the Santa Cruz Guitar Company and for 13 years built acoustic guitars used by some of the world’s most influential players such as; Eric Clapton, Jerry Garcia, Elvis Costello, Tony Rice and Norman Blake, to name a few.  In 1989, feeling I wanted to return to my original calling, I sold my interest in SCGC and enrolled in a Masters of Counseling program at the University of San Francisco where I received my M.A degree.  I have also had extensive training in hypnosis and hypnotherapy as well as mediation and collaborative law.

Approach to Psychotherapy and Counseling

Clients enjoy my easy familiarity with different clinical approaches and blending these to best accommodate their needs in a collaborative manner. These include; Cognitive Behavioral Therapy (CBT), Strategic Therapy, Psychodynamic Therapy, Hypnotherapy, Family Systems Therapy, and Solution-Focused Brief Therapy.